I'm really interested in finding whether there is any direct correlation between organic search and PPC. While my empirical evidence is a bit weak, at least I'll still continue to pursue it. My affiliate site accounts were recently banned by Google. I may make a hat saying that! lol It is a kind of privalege in a way... if you are the eternal optimist I tend to be.
I believe they were justified in banning me. A lot of my first time attempts were really, really poor and I believe their "look-back" on my history really did it. That's fine! I wasn't even doing PPC with them at the time of my ban (within the past two weeks).
I was concentrating on building content to my site and SEO. I was using Alexa as my measurement tool. I was consistently bringing down my number (from the high 700K to almost below 400K) today. I have the tools and methods in place to continue this trend. Obviously, I'm doing this to bring organic traffic to my site.
The Google cops stress value, original content, unique content, positive experience... and all that. The only way you get it is to build upon your focus, keep it consistent, and build some more. I'm at the point that they are now sending me traffic. Not a lot, but it's free! Well at least free in respect to the work I've done.
I would think that they would re-evaluate my site, but that's not likely and I'm not going through that pain. Still, I have to wonder what my quality scores would be with them now if I just started to do PPC. The advice I would provide anyone is this. Do not invest in PPC with Google until you have plenty of original content. Just my opinion... 20-30 pages and make sure they are properly SEO'd.
I only use WordPress now. They rock! Their plugins are simply fantastic and make it much easier to SEO your site. Do not let me inadvertently mislead you. I'm not saying this is easy and you can make a ton of bad mistakes. You have learn, learn, learn some more and get advice from people you trust.
But, I'm of the belief that if you build enough original content on your site and properly SEO it, you place yourself in a great position to succeed. Wait until you start seeing some free or organic traffic on your site. (WordPress has plugins that will enable you to do this). Once you hit this level, then begin PPC. My bet is that you will be more than happy with your results. My money is on a correlation between organinc search and PPC with Google.
But, this is just my opinion.
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